Data Collection Methodologies
For data collection Camargo Research makes use of a wide range of research methodologies.
A quantitative research is based on the analysis of large research sample. Among the quantitative methodologies we make use of Mystery Shopping techniques, whose main purpose is to provide information about the customer service and the point of sell.
Telephone interviews (CATI system)
In-home and hall tests
In-home, in-hall and at work face-to-face interviews (paper and CAPI system)
Self completed diaries
Quantitative services included:
Designing research samples
Questionnaire design and/or translation
Data entry, editing and coding (Excel format)
Data analysis (reporting) and data exports
A qualitative research is based on techniques of data collection aimed to carry out in-depth analysis. The information collected and results obtained are not based on statistical background. They have a verbal and not numerical nature and the interviews are carried out on a few number of people.
Mini focus groups
Focus groups are conducted in easy to reach facilities, equipped with video and audio recording instruments. In-depth interviews are conducted both in central location and in-home.
This methodology is based on the use of both quantitative and qualitative tecniques.
Camargo Research conducts researches based on secondary sources, through the analysis of information collected from documented sources, official and non official statistics of different nature, such as: official statistics generated by national institute of statistics, universities, private and public centre of studies, associations, etc.
Among the desk research integrated with a primary surveys on Opinion Leaders, we include:
Researches on market potential
Both the above studies are made of a first part carried out with secondary information (companies sheets balances, documentation on the sector structure and trend) and a second part developed using qualitative, quantitative or quali-quantitative techniques: in-depth interviews, focus groups, quantitative interviews, etc.. applied to Opinion Leaders and/or to population.
|Camargo Research, Market Research Agency - Rome, Italy - Tel +39 06.56567934 - E-mail |